We are hiring a Head of Sales.
A sales leader worth hiring researches the company before answering the posting. So the whole thing is on this page: what gets built, who buys it, what it costs, what you would carry, and what the ladder looks like with the real numbers on it.
Direct line to the founder. No layers.Six questions, answered in the order they get asked.
These are the questions a serious candidate asks before a first call. If a company cannot answer them in public, that is information too.
1. What does the company do?
2ndBrain builds second brain systems for local businesses. Custom internal applications, connected workflows across the tools a business already pays for, and AI that does the robot work so people can do the part only people can do. Two lines of work: we build, and we train. Both happen in public every week.
2. Who is the ideal customer?
Owner-operated local businesses, roughly two to fifty people, in Ponte Vedra, Nocatee, Jacksonville, St. Augustine and St. Johns County. Landscape crews, family shops, contractors and trades, professional practices, and the semi-retired pilot running a side business from a kitchen table. In every one of them you would be sitting across from the person who signs.
3. What problem is being solved?
The business runs on memory, a group text, and one person who cannot take a vacation. Quotes go out next week instead of same day. Follow-up depends on somebody remembering. The same information gets typed three times, and the money already earned sits uncollected because nobody had time to chase it.
4. What makes the offering different?
Everything sold here is run here first. This site, the emails it sends and the schedule it keeps are run by the same machinery the customer buys. Scoping is free, quotes are fixed and in writing before anything is owed, and on full payment the client owns the application, the source code and the data outright. No seat licence, no hostage situation. When a build does not make obvious sense against the hours it saves, we say so and nobody buys it.
5. What would a Head of Sales actually sell?
Builds, and the ladder around them: the free weekly session, private working sessions, custom builds, the care plan, and The Vault subscription. Every rung is published with its price. The full list, with the numbers, is directly below.
6. What is the call to action?
For a customer, it is the free Thursday session: one real task from a real local business handled live, no card, no trial. For you, it is five sentences to adam@2ndbrainconsulting.com. Details at the bottom of this page.
Who you would be joining
Before Web.com was Web.com, it was Website Pros.
There were about ten of us when I joined, and my job was to figure out how to build websites better, faster and stronger. What I ended up building was an assembly line: a repeatable production system for web development. It turned a small design team into a 120 person operation and helped carry the company into what became Web.com.
Two decades later I am building the assembly line again, for a different technology. Same instinct, same method, new machine. This time it is AI systems, and this time it is pointed at small businesses.
The method is the product. A repeatable production system, pointed at a new machine, sold to the businesses that were never worth a big vendor's time.
You would be selling into a category that just moved. Owners know it moved. Almost nobody has shown them what to do about it.
SAME INSTINCT. SAME METHOD. NEW MACHINE.
The ladder, with the real numbers on it.
Nothing here is priced in private. Every number below is published on this site today, which means you can walk into a first meeting reading the same page the owner is reading.
Every Thursday at noon, one real task from a real local business gets handled live, online, for free. It is the front door rather than a product. Filling that room and working it afterward is the top of your pipeline.
Ninety minutes, one on one, one workflow rebuilt together. The owner keeps what gets built. It credits toward a build, so it is both a sale and a qualifier.
A custom internal application scoped to one real bottleneck and delivered in weeks. A $7,500 deposit holds one of the two build slots in a month and comes off the total. Scoping is free, the balance is quoted in writing and approved before further work starts, and on full payment the client owns the application, the code and the data.
Hosting, maintenance and support from go-live, priced alongside the build quote. Cancel with 30 days notice, with full export and code handoff any time. This is the recurring line under every delivered build.
Advanced build recipes on subscription: a morning brief that runs itself, an inbox that triages itself, a follow-up chaser. Subscribers get first claim on the monthly build slots and the private session calendar, so this rung keeps a not-yet warm instead of dead.
The revenue engine, end to end.
- The pipeline. Free weekly sessions, live workshops, inbound, referrals and the local owner networks, from first contact through a signed engagement.
- The follow-up machine. Every registrant, every replay viewer, every workshop attendee has a next step, and you are the reason it happens.
- The whole ladder. Build engagements, private sessions, care plans and Vault subscriptions, plus the judgement about which rung a given owner actually belongs on today.
- The territory. Ponte Vedra, Jacksonville, St. Augustine and St. Johns County. A Northeast Florida owner network is a real advantage on day one.
You attend the sessions. You know the product by seeing it made, not by reading a deck someone else wrote.
Your pipeline, your follow-up and your memory run on the same second brain the customer buys. No lead dies on a sticky note.
If you can explain the offer to a skeptical landscaping company owner in two sentences, you are the right kind of seller.
Direct line to the person who builds the thing. Scope questions get answered the same day, because the builder is in the room.
Who we are looking for
I want a pigheaded sales genius.
Not a closer who recites a script. Not someone waiting for marketing to hand over warm leads. I want the person who is stubborn in the way that actually matters: who hears “no” as incomplete information, who follows up a seventh time because the first six were the wrong message, and who would rather lose a deal honestly than win one by overselling.
You also have to understand the hustle this new world requires. The technology moved. Most people running small businesses know it moved and have no idea what to do about it, and they are exhausted by everyone trying to sell them a subscription instead of a solution. You would be selling the opposite of that, and you would have proof, because everything we sell we already run ourselves.
Proven B2B selling to small and mid-size business owners, including five-figure services deals you closed yourself.
Northeast Florida relationships are a real advantage. Not a requirement, but it changes your first ninety days.
Comfortable with AI tools as a daily instrument rather than a talking point. You will be selling them, so using them is not optional.
If you read pigheaded as an insult, this is not for you. If you read it as a description, keep going.
Compensation
Base plus commission, up to $150,000 at plan. The ladder is transparent and the commission is uncapped past plan.
FULL-TIME · PONTE VEDRA BEACH, FLORIDA · HYBRID · NORTHEAST FLORIDA TERRITORY
Tell me about the hardest service deal you ever closed.
Five sentences or fewer. That is the whole application, and it comes straight to me.
Send five sentencesOr watch the work first. The Thursday session is free and it is the fastest way to find out whether you would enjoy selling this.