Built to fit. Handed over working.
Give your people superpowers.
I find the work that is eating your week, build the system that does it, and hand it over working. Then I break it in front of you, so you know where it fails before it fails on you.
I built the production line that took a ten person web shop to a hundred and twenty people, and helped carry it into what became Web.com. I am building that line again for AI, pointed at small businesses.
Two doors.
Both end the same way: the work is off your people, and your people can run whatever replaced it.
Have it built and handed over
One system that ends one problem, a standing desk your team sends work to, or the whole engine on a monthly arrangement. Scoped and quoted in writing before anything is owed, built, handed to a named person on your side, then broken in front of you on purpose.
→ TAUGHT TO MELearn the method and run it yourself
Start free on a Thursday and bring the task you are tired of doing. Take a seat in a workshop, sit down one on one, keep the recipes in the Vault, or have your whole team trained on your real work. You leave able to run the thing, not holding a login.
→Who this is for
The door is the same size for everybody.
The problem is always the same shape. Work a machine could already be doing, held together by one person who knows how it all fits. The size changes. The method does not.
four trucks and one phone
The schedule lives in somebody's head
Every change is six phone calls. Quotes go out late, follow-up does not go out at all, and the person holding it together cannot take a day off. Start free on a Thursday, or have the one thing built that ends it.
Come to a free sessiona team that already owns the software
Licences bought, work still done by hand
Seats assigned, tools approved, and the actual job still happening in the gaps between them. Somebody is carrying a function that assumes a team they do not have. One system that closes the gap, or a standing desk your people send work to.
See what it costsmore than one business to run
Nobody owns the seam
Several operations, several vendors, and the space between them is where things die. A monthly arrangement with a queue your people can see, a service level you can hold me to, and a standing board with real numbers on it.
See the monthly tiersWhat is happening right now.
Sessions, builds, and where the next workshop lands. Follow along wherever you already are.
The problem I am working right now.
Not a case study written up after it went well. The live one, in progress, and the prompt that solved the last one. Take the prompt.
Not ready to pick? Here is everything.
Fourteen ways in. Four of them cost nothing and need no account.
BUILT LOCALLY, HANDED OVER WORKING
Technology built locally, handed to you working, by the person who built it. No corporate rollout, no six-month timeline, no seed round. One operator, one business at a time.
You see it happen in a live workshop: bring the task you hate, watch it get solved on the spot, and leave with the thing working. Then I break it in front of you, so you know where it fails before it fails on you.
Six systems. Each one runs a different part of the business, and every one of them pays for itself before it asks for anything.
A real person. A local one.
2ndBrain is Adam LaBare: building second brains in Ponte Vedra and handing them over working. The systems are serious. The operator does not take himself too seriously.
The mission
This is not just for businesses. It is for anyone carrying too much.
The household budget. The appointments nobody tracks. The video game you always said you would build. This technology reaches every corner of a life, and almost nobody has been shown how. That is what the free session is for.
The business owner
Quotes, scheduling, invoices, and the follow-up nobody has time for. The office keeps moving while you stay on the work that earns.
The disabled stay-at-home mother
Appointments, benefits paperwork, a household of moving parts. The system remembers so one person does not have to hold it all.
The semi-retired pilot
A side business that should stay small and simple. Bookings, records, and billing run themselves between trips.
The operator inside a bigger company
A director holding a function that assumes a team they do not have. The software is bought and the work is still done by hand. The system takes the middle, so the job is the job again.
YOUCrew 2 called out. Thursday is chaos.
YOUR SECOND BRAINRerouted the two Thursday jobs to Crew 1 and 4, moved the Hendersons to Friday 8 AM, and texts went to all three crews in their language. You approve with one tap.
YOUShould I buy that $400/month CRM everyone keeps pitching me?
YOUR SECOND BRAINYour last 90 days show 14 lost follow-ups and zero lost contacts. You do not have a CRM problem, you have a follow-up problem. I can fix that with what you already pay for.
YOUWhat did I promise the inspector last month?
YOUR SECOND BRAINUpdated drainage plan by the 15th. The draft is ready from your site notes; it needs your eyes on section 3 before it goes anywhere.
SOLUTIONS TO MAKE EVERY LIFE EASIER.
Three forms of work. One standard.
Build SCOPED & QUOTED IN WRITING
Custom internal applications scoped to one real bottleneck and shipped in weeks, not quarters. On full payment you own the application, the code, and your data.
Systemize ON THE TOOLS YOU ALREADY PAY FOR
Connected workflows and shared memory across the tools you already pay for, so information stops being re-entered and starts being available to the people who need it.
Train FREE, EVERY THURSDAY
The free weekly session, live builds in public, and private working sessions. You watch real work happen and leave able to run the same thing yourself.
You do not get an assistant. You get a crew.
Every build staffs your business with specialists who never sleep, never forget, and never need a login reminder.
Jobs, crews, reschedules, and the texts that tell everyone what changed.
Quotes that got quiet, invoices past due, leads going cold. Nothing slips.
Every promise, price, and preference, findable in seconds by anyone you allow.
Reads the inbox and the numbers, surfaces the three things that need a human.
Meetings become action lists. Calls become records. Nobody types notes at 9 PM.
Estimates, invoices, and the boring documents, started before you ask.
This is not hypothetical. The site you are reading, the emails it sends, and the schedule it keeps are run by ours. Watch it work any Thursday.
Recent work
One engagement. Paid in full, in one payment, before go-live.
Who. A five-crew landscape company in Northeast Florida. Five crews run off group texts, phone calls, and one person's memory, and every schedule change meant six phone calls.
What they paid. A five-figure fixed quote from the standard build ladder, settled in one payment on 27 July 2026, before the build went live. Not a deposit and not a milestone schedule. They took the pay-in-full option. The ladder starts at a $7,500 deposit.
Where it stands the day you are reading this. Crew scheduling and dispatch, built, and in their hands as a working demonstration they have driven themselves. Sign-in, the database, and the parts that have to survive a dropped connection go in before go-live, which the agreement sets at 17 to 24 August 2026. When it goes live this paragraph changes, and the date it changed stays on the page.
I do not put client names on a website. You would not want yours on one either. Ask me on the call and I will show you the payment receipt with their name covered, and once they are through go-live and have said yes, I will put you on the phone with them.
Every engagement is scoped and quoted in writing before any commitment. Two build slots per month. See availability →
PONTE VEDRA BEACH, FLORIDA
Why me
Twenty years of running the whole machine.
I have done this once before
It was called Website Pros then, and the assembly line I built for web development helped carry it to Web.com. Now I am building the assembly line for AI. Read the whole story →
I build what I sell, and I use what I build
This practice runs on its own second brain: the follow-up, the scheduling, the site you are reading. The crew app for five landscaping crews was scoped, quoted fixed, and paid in full before go-live. The proof is not a slide, it is a receipt.
Fluent in owner, not just in software
Payroll weeks, invoice chases, crews that call out at 6 AM: that is the world these systems are built for. If a solution cannot survive a Monday morning, it does not ship.
Local, present, accountable
Ponte Vedra based. In the workshops, in the sessions, on the call. When you buy a build here, the person who scoped it is the person who answers the phone.
Start free. Today. Without us.
The best first step costs nothing and does not require a meeting: one week of writing down every question that interrupts you. At the end you will know exactly where a second brain pays for itself, whether you build it with us or not.
Then bring the list to a free Thursday session and watch one of those questions get retired for good.
The Question Log
A one-page worksheet: capture every interruption for one week, sort three piles, find the system worth building. No email required. It is just free.
Download the log PDF · ONE PAGE · YOURS · MORE IN THE LIBRARY →Watch the work happen.
Lunch builds, streamed live
Thirty minutes. One automation. Failures included.
Starting this monthThis practice runs on the same second brain we build for clients. The scheduling, the follow-up, this page: the system does the robot work, and it is on display every week. Every client system rolls off the same line, the 2ndBrain Assembly Line™, and these sessions are where you watch it run.
Field notes.
Short dispatches from the build. The full stream lives on our channels; the highlights land here.
The originals.
Every photo on this site is real: one operator, one county, no stock. Tap or hover to pause.
Straight answers.
What is a second brain?
A system that remembers, follows up, and does the repeatable work around a person: so the person can work at full strength. It runs on the tools you already have, plus custom software where it pays.
What happens at the free weekly session?
One hour, live. A short teach on the part that matters, then a real task from a real local business gets handled in front of everybody. You watch the whole process, including what breaks.
Will AI replace my staff?
No. We build systems that carry the load around your people so they can do the part only people can do. If a page ever tells you otherwise, you are on the wrong page.
Do you only work with businesses?
No. A second brain serves anyone carrying too much: a business owner, a stay-at-home mother managing a household of moving parts, a semi-retired pilot with a side business. If the load is real, the system is worth building.
What areas do you serve?
Ponte Vedra Beach, Nocatee, Jacksonville, Jacksonville Beach, St. Augustine, and the rest of St. Johns County. Sessions and workshops are online; builds are local.
What does a build cost?
Every build is scoped and quoted in writing before you commit to anything. You will know the number, the timeline, and what you own at the end, on paper, first.
How do I book?
Save a seat for the free session below, or book a build call from the Build page. Every path starts with a conversation, not a contract.
Free, every week
Save your seat.
Thursday, August 27 at 12:00 PM ET. Bring the task you are tired of doing.
Two years from now, do not be the person asking why you did not jump when you had the chance. The seat is free. Jump.